Brand Positioning would be defined as an activity of creating a brand offer in consumers mind in such a manner that it creates a distinct place and value in the target customer’s mind.
The brand positioning is a place in consumers mind that you want your brand to own . It is a benefit we want our consumer to perceive when they think of our brand strong brand position means a brand that has unique and sustainable in the mind of consumer
The best brand are built on products not advertising as quoted by steve wozniak {co founder of apple )
For example - Kotak Mahindra Bank positions itself in the customer’s mind as - “Kotak ”- which can provide customized and one-stop solution for all their financial services needs. It intends to stay with the proposition of “Think Investments, Think Kotak”. The positioning you choose for your brand will be influenced by the competitive stance you want to adopt.
For example , ayurveda brand Patanjali is backed not only by the awareness of Baba Ramdev but it is built on the brand strength, firstly of Yoga and its proponent, Baba Ramdev, and of Ayurveda. Followers of yoga, Ayurveda and Baba Ramdev were/are its most ardent early adopters, and they spread the word to others on the efficacy of the products. There is the added belief that something from this heritage is likely to be pure, and Patanjali has been quite welcoming of analysts and media to its offices to back this belief. They also have a research lab, Patanjali Research Foundation, which, based on its website has a team building a framework to prove that yoga works. Thus he created a herbal brand image of their product .
The brand positioning is a place in consumers mind that you want your brand to own . It is a benefit we want our consumer to perceive when they think of our brand strong brand position means a brand that has unique and sustainable in the mind of consumer
The best brand are built on products not advertising as quoted by steve wozniak {co founder of apple )
For example - Kotak Mahindra Bank positions itself in the customer’s mind as - “Kotak ”- which can provide customized and one-stop solution for all their financial services needs. It intends to stay with the proposition of “Think Investments, Think Kotak”. The positioning you choose for your brand will be influenced by the competitive stance you want to adopt.
For example , ayurveda brand Patanjali is backed not only by the awareness of Baba Ramdev but it is built on the brand strength, firstly of Yoga and its proponent, Baba Ramdev, and of Ayurveda. Followers of yoga, Ayurveda and Baba Ramdev were/are its most ardent early adopters, and they spread the word to others on the efficacy of the products. There is the added belief that something from this heritage is likely to be pure, and Patanjali has been quite welcoming of analysts and media to its offices to back this belief. They also have a research lab, Patanjali Research Foundation, which, based on its website has a team building a framework to prove that yoga works. Thus he created a herbal brand image of their product .
No comments:
Post a Comment