Consumer Behaviour or the Buyer Behaviour is referred to the behaviour that is displayed by the individual while they are buying, consuming or disposing any particular product or services. These behaviours can be affected by multiple factors. Moreover, it also involves search for a product, evaluation of product where the consumer evaluate different features, purchase and consumption of product.
Later the post purchase behaviour of product is studied which shows the consumer satisfaction or dissatisfaction where it involves disposal of product
Benefits
• To design the best possible product or service that fully satisfies consumer's needs and demands.
• To decide where the service or product would be made available for easy access of consumers.
• To decide the price at which the consumers would be ready to buy that product or service.
• To find out the best method of promotion that will prove to be effective to attract customers to buy a product.
• To understand why, when, how, what and other factors that influence buying decision of the consumers.
Objectives:
• To understand Buying Behaviour of consumers
• To create and retain customers though online stores
• To Understand the factors influencing Consumer's buying Behaviour
• To understand the consumer's decision to dispose a product or services
• To increase the knowledge of sales person influence consumer to buy product
• To help marketers to sale of product and create focused marketing strategies
Later the post purchase behaviour of product is studied which shows the consumer satisfaction or dissatisfaction where it involves disposal of product
Benefits
• To design the best possible product or service that fully satisfies consumer's needs and demands.
• To decide where the service or product would be made available for easy access of consumers.
• To decide the price at which the consumers would be ready to buy that product or service.
• To find out the best method of promotion that will prove to be effective to attract customers to buy a product.
• To understand why, when, how, what and other factors that influence buying decision of the consumers.
Objectives:
• To understand Buying Behaviour of consumers
• To create and retain customers though online stores
• To Understand the factors influencing Consumer's buying Behaviour
• To understand the consumer's decision to dispose a product or services
• To increase the knowledge of sales person influence consumer to buy product
• To help marketers to sale of product and create focused marketing strategies
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