Marketing promotion tools

For effective promotion of any product or service there are a number of marketing promotional tools that can be utilized in a promotion program. These should be applied carefully according to the given circumstances, because every promotional tool is suitable to certain circumstances. Following are some of important promotion tools that must be in your mind.

• Advertising
• Personal Selling
• Sales Promotion
• Public Relations
• Direct Marketing 

Advertising

 Customers are dispersed geographically can be reached with the Promotional Tools of advertising, which can be repeated for a number of times. The popularity, size and success of the selling organization are enhanced by the large scale advertising. The customers consider the advertising products as most legitimate due to the public nature. Moreover, it’s the quickest way to promote a product to a large portion of diversified customers. Another important feature of advertising is that it is much more expressive.

Personal selling

At certain stages of the buying process, personal selling is the most effective promotion tool in creating customer’s preferences, convictions and actions. In personal selling, personal interactions between two or more people take place that can allow both parties to understand the characteristics

Sales promotion

These Promotional tools include sales promotion which further contains a broad assortment of elements:

• Coupons
• Cent-off Deals 

The tools of sales promotion are applied to boost the sagging sales by attracting the customers and offerings of distinct incentives of purchase. A quick response is generated by using this promotion tool of sales promotion. 

Public relations:

Public relations are much different from the ads and they are more influential than these ads. Public relation consists of news stories, events and features that are considered as more real and therefore the readers also consider them more believe able. Many prospects avoid the advertisement and personal selling, but they can also be influenced by the public relations. The real message in the public relations is considered to be as “news” by the customers rather than as a sales centered communication.